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001-es BibID:	BIBFORM112022
Első szerző:	Afifah, Lulu Islami Nur
Cím:	The Influences of E-Wom of Reference Group And Instagram Influencer toward Wardah And Maybelline Brand Image / Lulu Islami Nur Afifah, Frederik G. Worang, Fitty Valdi Arie
Dátum:	2022
Megjegyzések:	Internet is one of the most critical aspects of this period. The growth of the internet has resulted in the emergence of E-WOM from reference group and Influencer in social media. The review of E-WOM of reference group and influencer can be positive or negative based on the experience. This study aims to analyze and gain a more comprehensive understanding of the influence of E-WOM of reference group and Instagram influencers on the brand image partially and simultaneously. The study was conducted on 100 students of Sam Ratulangi University using quantitative method and Multiple Linear Regression as the analysis tool. The result revealed that E-WOM and Instagram Influencer partially and simultaneously has positive effect on brand image. Therefore, the brands need to consider the reviews of the products from the consumer and influencer.
ISBN:	2303-1174
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk
Megjelenés:	Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 10 : 1 (2022), p. 143-151. -
További szerzők:	Worang, Frederik G. Arie, Fitty Valdi (1984-) (PhD student)
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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001-es BibID:	BIBFORM112014
Első szerző:	Binowo, Marselin
Cím:	The effect of service quality elements on customer satisfaction at BRI unit UNSRAT Manado / Marselin Binowo, Frederik G. Worang, Fitty V. Arie
Dátum:	2023
ISSN:	2303-1174
Megjegyzések:	The development of services at banking sector companies in Indonesia has been increasing from year to year. This can be seen from the existence of intense competition between banks in Indonesia. Along with this fierce competition, banks are required to maintain the quality of their service. Banks must provide good quality services to their customers, as a benchmark that distinguishes the bank from its competitors, because customers will always looking for bank that can provide the good service that align with their expectations and desires. In the banking industry, customer satisfaction become one of the factors or indicators which proves that the bank has been able to compete in providing excellent service to their customer. The field of service company that will be examined in this study is a service company in the banking sector, which is BRI Unit Unsrat Manado. This research has purpose to analyze and to find out the real evidence of the effect of service quality elements (SERVQUAL) on customer satisfaction. The sample of this research is 50 respondents which are the loan customers/debtors of BRI Unit Unsrat. Data analysis used Multiple Linear Regression analysis method conducted by using IBM SPSS Statistics Ver.28 software with purposive sampling technique. The results of this research shows that Service Quality Elements has a positive and negative correlation also significant and non-significant effect on Customer Satisfaction at BRI Unit Unsrat Manado.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk
Megjelenés:	Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 11 : 1 (2023), p. 645-655. -
További szerzők:	Worang, Frederik G. Arie, Fitty Valdi (1984-) (PhD student)
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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001-es BibID:	BIBFORM105898
Első szerző:	Londa, Dominika R.
Cím:	The Influence of Perceived Credibility, Perceived Ease of Use, and Perceived Usefulness toward Customer Satisfaction in Using BSGtouch / Dominika R. Londa Frederik G. Worang Fitty V Arie
Dátum:	2022
ISSN:	2303-1174
Megjegyzések:	Mobile banking is the result of the banking industry revolution that brings convenience, credibility, ease of use, timeliness and banking experience at the fingertips of its users. The advantages of mobile banking services increase customer satisfaction while the access of mobile banking as a customer transaction service delivery channel creates value for the bank. This research aims to analyze the customer satisfaction in using mobile banking through factors such as perceived credibility, perceived ease of use, and perceived usefulness, which focuses on mobile banking service of PT. BANK SULUTGO. This study describes causal research using quantitative approach. Questionnaires were distributed to 105 respondents who met the purposive sampling criteria in this research. The data are processed using Partial Least Square - Structural Equation Modeling (PLS-SEM). The results indicate that there is significant positive effect of perceived credibility, perceived ease of use, and perceived usefulness toward customer satisfaction in using mobile banking. To compete digitally and survive, BSG needs to keep up with consumer expectations which will result to the customer satisfaction by providing guaranteed security and simplifying its digital platform by making it easier to use, so that its mobile banking will be evolving alongside consumer needs and user preferences.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk
Megjelenés:	Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 10 : 4 (2022), p. 934-945. -
További szerzők:	Worang, Frederik G. Arie, Fitty Valdi (1984-) (PhD student)
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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