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1.

001-es BibID:BIBFORM112020
Első szerző:Engka, Nathaneel H. J.
Cím:Exploring the Emergence of Online Games and the Impact to Other Conventional Gaming Platforms in Manado / Nathaneel H. J. Engka, Joy E. Tulung, Fitty V. Arie
Dátum:2021
ISSN:2303-1174
Megjegyzések:In this era of technology, Online Game is getting famous because gaming are hobbies for people. Exploring the emergence of Online Games and the impact to the other gaming platform, why they want to play online games rather than the other conventional gaming and could give information to marketer, developer, and publisher in order to improving their business. This research was conducted to identify the immersion attributes for Gamer in Manado City. This research gathered data from 100 respondents, which were taken by using Purposive Sampling method. Correspondence analysis is applied in this research to analyze the immersion attribute and to measure the inertia; in this research the inertia value is 0.152 which is the row-column association is considered significant. Five immersion attributes were found as the important factors in this research. Those attributes are Accessibility, Price, Enjoyment, Social Interaction and Achievement. From the result of data analysis processed by Statistical Product and Service Solution (SPSS) Version 24, Correspondence measurement indicates that the immersion attribute have strong correlation between conventional gaming platforms and immersion attribute using perceptual map. Based on the results of Correspondence Analysis, Accessibility is closely associated with PC game, Price with Mobile Game, Enjoyment with PC game, social interaction with Mobile Game, and Achievement with Console game.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 9 : 4 (2021), p. 43-52. -
További szerzők:Tulung, Joy Elly Arie, Fitty Valdi (1984-) (PhD student)
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2.

001-es BibID:BIBFORM112225
Első szerző:Indrawan, Yudhatama P.
Cím:The Effectiveness of Facebook Advertising on Consumer Purchase Intention on Millennial Generation in Manado / Yudhatama P. Indrawan, Joy Elly Tulung, Fitty Valdi Arie
Dátum:2022
Megjegyzések:The purpose of this research is to analyze the influence of Attitude, Ability to recall, and frequency of clicking online advertisement on purchase intention of millennial generation in Manado. This research used quantitative method. 100 samples were collected with questionnaire distributed via social media from millennial generation in Manado. Multiple linear regression and 5 points Likert scale was used to help the data analysis in this research. Conclusion of this study were (1) partially a positive and significant relationship between the independent variable (attitude towards an online ads) on purchase intention (2) partially a positive and not significant relationship between the independent variable (ability to recall an online ads) on purchase intention (3) partially a positive and significant relationship between the independent variable (frequency of clicking an online ads) on purchase intention. The result of this research shows that attitude towards online ads(X1) ability to recall online ads(X2) and frequency of clicking online ads (X3) have a positive and significant correlation with purchase intention(Y) partially.
ISBN:2303-1174
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 10 : 3 (2022), p. 184-192. -
További szerzők:Tulung, Joy Elly Arie, Fitty Valdi (1984-) (PhD student)
Internet cím:Szerző által megadott URL
DOI
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3.

001-es BibID:BIBFORM112223
Első szerző:Keintjem, Karenia
Cím:Supply Chain Analysis of Copra in Pakuure Village Tenga of South Minahasa / Karenia Keintjem, Joy E. Tulung, Fitty V. Arie
Dátum:2023
ISSN:2303-1174
Megjegyzések:North Sulawesi is known as one of the places that produce Copra the most in Indonesia. In North Sulawesi, the agriculture sector is considered as one of the superior commodities for the economy. The people of North Sulawesi have been cultivating coconut to be processed into copra as one of their main sources of income. The plantationin Pakuure Village, Tenga sub-district, South Minahasa Regency is an area that is overgrown with coconut plants. This village it is one of the producers of coconut plants inNorth Sulawesi. Based on the interview conducted with all of the ten informants whichare the copra buyers, and then the result shows all of them are the copra buyers, and most informants almost have the same answers about being a copra buyer as the main commodity. It is also discovered that each of the ten informants have their own different experiences and opinions as a copra buyer and how the supply chain can affect their income. The quality of copra determines the price of copra, thus affects their income. According to them the quality of copra determines the price of the copra. Good quality copra always gets the best price, while the bad quality ones tend to have the worst price, that of course affects their income as a copra buyer that the supply chain of copra definitely affects the income of the copra buyers, as most ofthem being a copra buyer as their main source of income. From the results of the interview with all informants, researcher found that the supply chain of copra definitely affects the income of the copra buyers, as most of them being a copra buyer as their main source of income. Especially whenit comes to quality control, if the copra farmers came up with a huge amount bad quality copra, it can heavily affect the final outcome of the copra buyers.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 11 : 1 (2023), p. 204-212. -
További szerzők:Tulung, Joy Elly Arie, Fitty Valdi (1984-) (PhD student)
Internet cím:Szerző által megadott URL
DOI
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4.

001-es BibID:BIBFORM105965
Első szerző:Parengkuan, Vega J. J.
Cím:Influence of product placement in movies and television programs towards brand recall of millennials / Vega J. J. Parengkuan., Joy E. Tulung., F. V. Arie
Dátum:2020
ISSN:2303-1174
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
product placement
brand recall
Megjelenés:Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 8 : 1 (2020), p. 2085-2094. -
További szerzők:Tulung, Joy Elly Arie, Fitty Valdi (1984-) (PhD student)
Internet cím:Szerző által megadott URL
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5.

001-es BibID:BIBFORM112012
Első szerző:Tampi, Jeason Lucky Alexander
Cím:Determinants affecting the intention to use e-wallet during Covid-19 in Manado / Jeason Lucky Alexander Tampi, Joy Elly Tulung, Fitty Valdi Arie
Dátum:2023
Megjegyzések:Currently, the international economic sentiment has been influenced greatly with the Covid-19 pandemic and are still in the process of adjusting and conforming to the changes in societal and market lifestyle. E-wallet as Cashless payment methods have become a trend everywhere especially with the Covid-19 pandemic that caused people to limit physical contact with other people. This study aims to analyze the effect of Perceived Ease of Use, Perceived Risk and Social Influence as determinants towards the Intention to Use E-wallet during Covid-19 in Manado. This study employs casual research in quantitative approach. The population studied in this study is the people in Manado. Survey data were collected and collated from 100 respondents through google form, ranging from student to working employees and entrepreneurs. This study uses Multiple Regression Analysis to process the data. The findings confirm that Perceived Ease of Use, Perceived Risk, and Social Influence positively affects the Intention to Use E-wallet during Covid-19 in Manado. Based on the outcome of this study, it is recommended for E-wallet industry companies to increase public awareness of the use of e-wallet by informing it through public mass communication or social media and therefore, more people become aware and easier to have intention to use
ISBN:2303-1174
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
folyóiratcikk
Megjelenés:Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 11 : 1 (2023), p. 1094-1105. -
További szerzők:Tulung, Joy Elly Arie, Fitty Valdi (1984-) (PhD student)
Internet cím:Szerző által megadott URL
DOI
Intézményi repozitóriumban (DEA) tárolt változat
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