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001-es BibID:	BIBFORM112017
Első szerző:	Lengkong, Aldo Gerungan
Cím:	The influence of service quality and consumer trust towards customer satisfaction on shopee in Manado / Aldo Gerungan Lengkong, Maryam Mangantar, Fitty Valdi Arie
Dátum:	2023
ISSN:	2303-1174
Megjegyzések:	The rapid development of the digital economy in Indonesia has had a positive impact on the national economy, one of which is the growth of various online trading platforms or e-commerce. Shopee is an e-Commerce that serves interactive buying and selling between sellers and buyers online in the form of a mobile application to make it easier for users to carry out online shopping activities without having to open a website through a computer device. The purpose of this study was to the influence of service quality and customer trust towards customer satisfaction on Shopee in Manado. This study uses multiple linear regression. The population in this study is people who shop online through Shopee in Manado. The type of population used in this study is an unlimited population and for the sampling technique using purposive sampling.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk
Megjelenés:	Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 11 : 2 (2023), p. 1-10. -
További szerzők:	Mangantar, Maryam Arie, Fitty Valdi (1984-) (PhD student)
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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001-es BibID:	BIBFORM112226
Első szerző:	Poniskori, Yufika Injillia
Cím:	The factor influencing impulse buying of Sam Ratulangi University students at Mr. D.I.Y Manado Town Square / Yufika Injillia Poniskori, Maryam Mangantar, Fitty Valdi Arie
Dátum:	2022
Megjegyzések:	The development of household population that increasingly growing every year makes retail business competes to fulfil household needs. In an effort to maintain their position in the market, retailers must learn several marketing strategies and what factors can attract customer's impulse buying intention and MR D.I.Y is one of the modern retail stores that provide household needs. The intention of this study is to analyse and identify what are the factors that influencing the impulse buying of Sam Ratulangi Students at MR D.I.Y Manado Town Square. The respondents of this study is 100 students that have experience in MR D.I.Y Manado Town Square using convenience sampling. Confirmatory Factor Analysis is used to analyse the data in this research. There are 14 factors included in this analysis and the result shows that all 14 factors are correlated with each other. From the factoring process, there are 3 factors formed as a result which are: Customer purchase intention factors, Environmental factors and Situational factors.
ISBN:	2303-1174
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk
Megjelenés:	Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 10 : 3 (2022), p. 605-614. -
További szerzők:	Mangantar, Maryam Arie, Fitty Valdi (1984-) (PhD student)
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
Borító:
Saját polcon: