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001-es BibID:	BIBFORM102948
Első szerző:	Pakasi, Alfa
Cím:	Comparison analysis between male and female of consumer purchase behavior of Yamaha Mio / Alfa Pakasi, Johan Reineer Tumiwa
Dátum:	2016
ISSN:	2303-1174
Megjegyzések:	Humans have many needs and wants that they must fulfill in his life. Motorcycles is one requirement that must be met to be used as a means of transportation. Male and female have their own criteria for selecting the type of motorcycle they want. Male and female have different decision-making to buy a motorcycle. The method used in this research is the method of comparative data, collecting data through questionnaires, data analysis methods (validity and reliability), hypothesis testing and independent sample t-test. The results showed a significant difference between male and female in the purchasing behavior of consumers towards Yamaha Mio. Yamaha Mio sellers should consider offering their products for men and women differently.
Tárgyszavak:	Társadalomtudományok Közgazdaságtudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk
Megjelenés:	Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. - 4 : 1 (2016), p. 1056-1067. -
További szerzők:	Tumiwa, Johan Reineer (1986-) (SMEs Expertise)
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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