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001-es BibID:	BIBFORM123256
Első szerző:	Czine Péter (közgazdász)
Cím:	The role of ethnocentrism in relation to national and geographical indication products - The case of Hungarian pálinka / Péter Czine, Péter Balogh, Áron Török, Zalán Márk Maró
Dátum:	2024
ISSN:	2666-1543
Megjegyzések:	Consumer ethnocentrism plays a key role in the markets of developed countries when governments take protectionist measures due to economic crises and downturns. Consumer ethnocentrism appears to be stronger in relation to the choice and purchase of food and beverages. The purpose of the current study is to investigate the relationship between consumer ethnocentrism and socio-demographic characteristics in the case of a Hungarian national ?geographical indication` (GI) spirit called pálinka. The literature emphasises the importance of testing the impact of consumer ethnocentrism on different products, and research on national and GI products is quite limited. Although pálinka is one of the best-known products in Hungary, the perception and quality of the alcoholic beverage have undergone significant changes in recent decades. The analysed sample, representative of the Hungarian alcoholconsuming population, contains the answers of 760 respondents. Consumers' Ethnocentric Tendencies Scale items were used to cluster consumer groups with different perceptions using latent profile analysis (LPA). According to the results, consumer ethnocentrism remains a significant issue in the Hungarian pálinka market despite growing globalisation and consumers` openness to foreign products. There is a higher level of ethnocentrism with national and GI products, which needs to be taken into account by market participants. With the help of cluster analysis, four consumer groups with different socio-demographic characteristics were identified. The results may help actors in the pálinka industry and their competitors (e.g., vodka and whiskey producers and distributors) to understand the Hungarian alcohol market and related consumer groups in respect of ethnocentrism.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk consumer ethnocentrism CETSCALE national product GI product geographical indication pálinka latent profile analysis
Megjelenés:	Journal of Agriculture and Food Research. - [Epub ahead of print] : - (2024), p. 101344-. -
További szerzők:	Balogh Péter (1970-) (agrármérnök) Török Áron (közgazdász) Maró Zalán Márk
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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001-es BibID:	BIBFORM116772
035-os BibID:	(WoS)001129983900001 (Scopus)85178340436
Első szerző:	Török Áron (közgazdász)
Cím:	European consumers' preferences for fresh fruit and vegetables : a cross-country analysis / Áron Török, Ching-Hua Yeh, Davide Menozzi, Péter Balogh, Péter Czine
Dátum:	2023
ISSN:	2666-1543
Megjegyzések:	Although fresh fruit and vegetables are essential for a balanced diet, their per capita consumption in Europe is below the recommended minimum intake. This study investigates 14 product attributes of fresh fruit and vegetables in a European cross-country analysis. Based on an online survey conducted in France, Germany, Hungary, Italy, and Norway (n = 3093), an object-case Best-Worst Scaling approach was applied. Results revealed both international and country-specific preference characteristics. Best-Worse scores revealed that freshness and taste scored highest in all five countries, while knowledge of the producer was considered the least important attribute. The study also derived three consumer segments by applying cluster analysis, with each segment assessed according to socio-demographic profiles. The novelty of the study is to offer a cross-country analysis of fresh fruit and vegetable consumption patterns in multiple European countries based on the Best-Worst Scaling approach and international segmentation. Managerial implications are proposed.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk Fresh fruit and vegetables Consumer preferences Best-worst scaling Cross-cultural Segmentation
Megjelenés:	Journal of Agriculture and Food Research. - 14 (2023), p. 1-11. -
További szerzők:	Yeh, Ching-Hua Menozzi, Davide (közgazdász) Balogh Péter (1970-) (agrármérnök) Czine Péter (1994-) (közgazdász)
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
Borító:
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