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001-es BibID:	BIBFORM074626
Első szerző:	Ráthonyi-Ódor Kinga (agrármérnök, gazdálkodás- és szervezéstudományi PhD)
Cím:	Sporting goods manufacturers' responsible behaviour in special regard to environmental protection / Ráthonyi-Ódor Kinga, Ráthonyi Gergely, Borbély Attila
Dátum:	2016
ISSN:	2064-4361 2064-437X
Megjegyzések:	The condition of companies' long term viability and competitiveness is to realizethat they have an indisputable and untransferable responsibility for their environmentand for the society. In the last three decades the acceptance of corporatesocial responsibility (CSR) improved a lot, especially in the developed world.Organizations are facing pressure from governments, international agreements,society and various stakeholders, to improve their behaviour towards the naturalenvironment. Companies try to reveal social and environmental connections proactivelyin order to the solution will be built in their good practise.The aim of this study is the conceptual clarification of corporate social responsibility,next the analysis of two top sporting goods manufacturers' (Adidas Groupand Puma) CSR activity in special regard to their environmentally consciousbehaviour with the help of data gained from their web sites, reports, case studies.
Tárgyszavak:	Orvostudományok Sporttudományok idegen nyelvű folyóiratközlemény hazai lapban
Megjelenés:	Taylor. - 8 : 2 (2016), p. 137-145. -
További szerzők:	Ráthonyi Gergely Gábor (1985-) (informatikus agrármérnök) Borbély Attila (1951-) (közgazdász)
Internet cím:	Intézményi repozitóriumban (DEA) tárolt változat
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