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001-es BibID:	BIBFORM124803
Első szerző:	Ulziibadrakh, Zoljargal (PhD hallgató)
Cím:	Market Landscape and the Role of Marketing in the Field of Mongolian Performing Arts Organizations / Zoljargal Ulziibadrakh; Zoltán Szakály
Dátum:	2024
Megjegyzések:	Classical music is a formal music tradition of the Western world; an accepted genre having had many positive benefits on human and animal lives. The most common benefits of classical music are to provide an immersive live experience, support psychological and physiological needs, boost our health and brain functions, and improve productivity. Many countries have a well-developed history and achievement in this field, thus an advantage, however as classical music penetrated late into Mongolian culture, it is a promising field in which to conduct research. This study aims to explore, determine, and gain insight into the marketplace as well as the role of marketing from past, current, and future perspectives as the field of classical music continues to develop in Mongolia. The study uses an in-depth interview approach with 12 interviewees including directors, marketers, managers, artists, and employees from two main Mongolian performing arts organizations, to gain a deeper understanding of this world. Based on the insights and experiences gained from these interviews, the results are identified and divided into two themes; market and audience profile, and the role of marketing within Mongolian performing arts organizations. Finally, the paper summarizes the main findings and concludes with a synopsis of key limitations and future research.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk performing arts marketing the role of marketing performing arts organizations of Mongolia classical music audiences
Megjelenés:	Anali Ekonomskog Fakulteta U Subotici. - [Epub ahead of print] (2024), p. 1-19. -
További szerzők:	Szakály Zoltán (1965-) (agrár-közgazdász)
Internet cím:	Szerző által megadott URL DOI Intézményi repozitóriumban (DEA) tárolt változat
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001-es BibID:	BIBFORM123323
Első szerző:	Ulziibadrakh, Zoljargal (PhD hallgató)
Cím:	Exploring attendance by demographics in the case of Mongolian performing arts organizations / Zoljargal Ulziibadrakh, Zoltán Szakály
Dátum:	2024
ISSN:	2286-0452
Megjegyzések:	The cultural market is undergoing increasing complexity; necessitating organizations to delve into a more detailed and thorough understanding of their target audiences than ever before, to effectively meet their needs and expectations. Acquiring and retaining audiences poses a significant challenge for performing arts organizations. The success of these businesses depends on their ability to comprehend the traits and behaviors of their target audiences. This study represents an initial marketing effort, conducting primary research to examine the profiles, demographics, and attendance patterns of audiences at two main performing arts organizations in Mongolia. The focus is on understanding how demographic factors such as age, gender, education, occupation, and income influence attendance frequency. Utilizing data from 6,514 individuals in the audience databases of the two performing arts organizations, 364 structured online survey questionnaires were collected in March and April 2023 through random sampling. Statistical analysis including descriptive statistics, frequency distribution, cross-tabulation analysis, and Chi-square testing, were employed to test the relationships between these factors. The results of the analysis indicate that all alternative hypotheses are supported. Specifically, the findings revealed that middle-aged, female, employed individuals with higher educational attainment and income levels tend to attend performing arts concerts more frequently.
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk arts attendance segmentation demographics performing arts audiences live performances
Megjelenés:	Cross-Cultural Management Journal. - 26 : 1 (2024), p. 35-52. -
További szerzők:	Szakály Zoltán (1965-) (agrár-közgazdász)
Internet cím:	Intézményi repozitóriumban (DEA) tárolt változat Szerző által megadott URL DOI
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001-es BibID:	BIBFORM099857
Első szerző:	Ulziibadrakh, Zoljargal (PhD hallgató)
Cím:	Understanding service marketing in performing arts organizations / Zoljargal Ulziibadrakh, Zoltán Szakály
Dátum:	2021
ISSN:	2286-0452
Tárgyszavak:	Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban folyóiratcikk
Megjelenés:	Cross-Cultural Management Journal. - 23 : 2 (2021), p. 181-189. -
További szerzők:	Szakály Zoltán (1965-) (agrár-közgazdász)
Internet cím:	Intézményi repozitóriumban (DEA) tárolt változat
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Saját polcon: