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001-es BibID:BIBFORM116987
035-os BibID:(Scopus)85179306692
Első szerző:Pető Dorka (közgazdász)
Cím:Consumer segmentation based on commitment to local products in Hungary / Dorka T. Nagy-Pető, Bence Kovács, Marietta Kiss, Zoltán Szakály, Virág Ágnes Kiss
ISSN:1418-2106 2063-0476
Megjegyzések:Local products and short supply chains play an important role in national economies, as well as in creating a sustainable economy and society. In our research, we examined Hungarian consumer attitudes using a model related to the consumption of local products. The model analyses the reasons for buying or not buying local products. To explore consumer attitudes, we launched a nationally representative consumer survey of 500 people. The data obtained were analysed by factor and cluster analysis, which led to well-separated consumer segments being identified. The main arguments in favour of buying local products were a sense of security (local character) stemming from the knowledge of a product's origin, a belief in their health properties, and support for local communities. We were able to identify three factors by factor analysis. These are External and Internal Product Features, Purchasing Benefits from Emotional Commitment, and Support for Local Producers and Local Merchants. Four clusters were identified along the factors: Emotional (36.5%), Local Patriots (15.0%), Passive (21.2%), and Conscious (27.3%). Each segment can be targeted with different marketing messages. The Conscious can be influenced with more rational messages, the Local Patriots and the Emotional with more emotional messages. The primary target group for local products is the Conscious, to whom the Local Patriots and the Emotional can be added. It is also possible to target the three groups through certain messages. However, Passives are difficult to address because their behaviour is characterised by a high degree of disinterest.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény hazai lapban
local product
short supply chain (SSC)
short food supply chain (SFSC)
local sustainability
Megjelenés:Studies in Agricultural Economics. - 125 : 3 (2023), p. 143-153. -
További szerzők:Kovács Bence (1992-) (közgazdász) Kiss Marietta (1981-) (közgazdász) Szakály Zoltán (1965-) (agrár-közgazdász) Kiss Virág Ágnes (1985-) (közgazdász, oktatáskutató)
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001-es BibID:BIBFORM092007
Első szerző:Szakály Zoltán (agrár-közgazdász)
Cím:Consumer acceptance of genetic-based personalized nutrition in Hungary / Szakály Zoltán, Kovács Bence, Szakály Márk, T. Nagy-Pető Dorka, Popovics Péter, Kiss Marietta
Megjegyzések:Background: Despite the increasing number of personalized nutrition services available on the market, nutrigenomicsbased level of personalization is still the exception rather than a mainstream activity. This can be partly explained by various factors of consumer acceptance of the new technology. While consumer attitudes toward genetic tests aiming to reveal the risks of a predisposition to various illnesses have already been examined by several research studies worldwide; consumer acceptance of nutrigenomics-based personalized nutrition has only been examined by a significantly lower number of papers, especially in the Central and Eastern European region. Objective: The purpose of this paper is to examine consumer acceptance of genetic-based personalized nutrition in Hungary. Therefore a national representative survey was conducted involving 1000 individuals. The starting point of the model used is the assumption that the consumer acceptance of personalized nutrition is influenced by its consumer perceptions, which are affected by psychological processes that, in a more general sense, determine acceptance of food innovations. Results: The results show that 23.5% of respondents accept genetic test based personalized nutrition. Women were found to reject the new technology in a significantly smaller proportion than men. The relationship between other demographic variables (i.e. age groups, education and subjective income level) and the perception of genetic-based personalized nutrition is also significant. Our results indicate that it is perceived cost/benefit that is most strongly related to genetically based personalized dietary preferences, followed by perceived risk and subjective norms. Perceived uncertainty and perceived behavioural control, however, have only a weak relationship with genetic-based personalized dietary preferences. Conclusions: Compared with the magnitude of the effect of socio-demographic criteria, it can be concluded that, on the whole, psychological processes in the individual have a greater influence on the development of preferences for genetic-based personalized nutrition than any socio demographic factor. This also confirms the trend that there are more and more value-added products or value propositions (where a significant part of the value added is to be found in product innovation), for which psychological characteristics are/should be given more emphasis among the segmentation criteria.
Tárgyszavak:Társadalomtudományok Gazdálkodás- és szervezéstudományok idegen nyelvű folyóiratközlemény külföldi lapban
Genetic testing
Personalized nutrition
Consumer acceptance
Psychological processes
Cost and benefit
Megjelenés:Genes and Nutrition. - 16 : 3 (2021), p. 1-12. -
További szerzők:Kovács Bence (1992-) (közgazdász) Szakály Márk (1993-) (közgazdász) Pető Dorka (1987-) (közgazdász) Popovics Péter András (1978-) (agrárközgazdász) Kiss Marietta (1981-) (közgazdász)
Pályázati támogatás:EFOP-3.6.1-16-2016-00022
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001-es BibID:BIBFORM091396
035-os BibID:(cikkazonosító)3514 (WoS)000593847500001 (Scopus)85096224891
Első szerző:Szakály Zoltán (agrár-közgazdász)
Cím:Examination of the Eating Behavior of the Hungarian Population Based on the TFEQ-R21 Model / Szakály Zoltán, Kovács Bence, Szakály Márk, T. Nagy-Pető Dorka, Gál Tímea, Soós Mihály
Megjegyzések:Several theories have emerged to study types of eating behavior leading to obesity, but most of the applied models are mainly related to food choice decisions and food consumer behavior. The purpose of this paper was to examine the eating attitudes of Hungarian consumers by applying the Three-Factor Eating Questionnaire (TFEQ-R21). The national representative questionnaire involved 1000 individuals in Hungary in 2019. Several multivariate statistical techniques were applied for the data analysis: exploratory and confirmatory factor analyses, multivariate data reduction techniques, and cluster analysis. This study successfully managed to distinguish the following factors: emotional eating, uncontrolled eating, and cognitive restraint. By using the factors, five clusters were identified: Uncontrolled Emotional Eaters; Overweight, Uncontrolled Eaters; Controlled, Conscious Eaters; the Uninterested; and the Rejecters; all of these could be addressed by public health policy with individually tailored messages. The empirical results led to rejection of the original Three-Factor Eating Questionnaire (TFEQ-R21), while the TFEQ-R16 model could be validated on a representative sample of adults, for the first time in Hungary.
Tárgyszavak:Társadalomtudományok Közgazdaságtudományok idegen nyelvű folyóiratközlemény külföldi lapban
eating attitudes
food consumption
food choice
Megjelenés:Nutrients. - 12 : 11 (2020), p. 1-19. -
További szerzők:Kovács Bence (1992-) (közgazdász) Szakály Márk (1993-) (közgazdász) Pető Dorka (1987-) (közgazdász) Gál Tímea (1985-) (gazdasági agrármérnök) Soós Mihály (1985-) (közgazdász)
Pályázati támogatás:EFOP-3.6.1-16-2016-0002
Internet cím:Szerző által megadott URL
Intézményi repozitóriumban (DEA) tárolt változat
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